Alexandra is a hairstylist and educator based in Boston, MA. After growing her own business as a stylist behind the chair, she now helps others looking to learn to enhance their business skills through effective communication, setting boundaries and making goals.
Over the years I’ve found that education in our industry is so heavily focused on techniques. Which of course is the foundation of what we do, but that alone doesn’t give you the tools to succeed. So I’ve created an online coaching program for stylists that covers everything from mindset to social media and all that’s in between. The course is designed to get stylists reaching their maximum potential with clients while creating harmony in their life.
In the Chair
Master your consultations, Choose the right tools and products for your clients, Confidently invest in the right education for you, Troubleshooting for techniques.
Behind the Chair
Gain the tools for effective client communication: before during and after the service, Learn how to have healthy boundaries and stick to them, set goals and actually achieve them.
Out of the Chair
Cultivate a life you love and look forward to, Attract your dream clients, Slay your social media, all while maintaining balance with your personal life.
The Course
3 months of online coaching with Weekly Group Coaching Calls
24/7 access to Online community with Slack
Access to me on Slack
Access to all online content - downloadable
What you’ll get
Real resources for goal setting
Tools for establishing and maintaining successful client relationships
Master client communication in and out of the chair
Control your consultations
Create balance and reduce resentment
Avoid burnout - take charge of your business every step of the way - be present and proud
Hi, I’m Alexandra.
With over two decades of experience in the salon industry, I have had the privilege of working and experiencing the various roles in the salon before finally stepping behind the chair myself. My journey began working at a salon in my hometown of Ellicott City, MD at the age of fourteen. In 2001, I moved to Boston to pursue my education at Northeastern University. While in school, I began working as a receptionist at a salon on Newbury Street. With my Communications degree in hand, I continued to further my education at Paul Mitchell The School in Tampa, FL.
My passion for education has stayed strong. I have now been working behind the chair at Stilisti on Newbury Street in Boston for 13 years. I serve as an in house educator for Stilisti as well as a brand educator for ghd. Behind the chair, I specialize in multi dimensional colors and cuts with a passion for blondes and extensions. Out of the chair, my passion is for educating other stylists and working to elevate our industry as a whole.
Do my experiences and education matter? Absolutely. Because they have shaped me and contributed to my overall skill set. But what really matters? Having both a retention rate and booking percentage consistently over 90% and retail sales between $30-40K annually. And doing all that while waking up feeling 𝙚𝙣𝙚𝙧𝙜𝙞𝙯𝙚𝙙 to go to work. 𝙏𝙍𝙐𝙇𝙔 looking forward to seeing my clients. Knowing that my 𝗯𝗼𝗱𝘆 can handle long days on my feet. Genuinely finding 𝗕𝗔𝗟𝗔𝗡𝗖𝗘 in my work and personal life.
I truly believe that we all RISE together. All of my experiences and education has culminated with the birth of It’s Not About The Hair. I am SO excited to share my knowledge with you to help you elevate your business and life behind the chair and beyond!
Book Your Dream Clients
Increase Product Sales
Grow Your Business Authentically
Ready to level up? I’m here to lift you up and hold you down. Lets go!
Best.Class.Ever.
— Allie Dowd
Behind the Chair
I have worked with Alexandra for over a year now and have been learning from her since day one. She is a natural teacher and goes out of her way to give me constructive feedback to help me grow. Whether it is the first or last client of the day Alexandra makes everyone feel special and provides a world class experience from start to finish. Her clients always leave with a smile on their faces and clearly value the time spent in her chair. She genuinely cares and I am grateful that she takes her time to coach me.
- Simon, Junior Stylist
In the Chair
Alexandra’s consultation class changed the way I approach new and existing clients in every way. She gave me the tools to know what the right questions to ask are, how to ask them, and most importantly stand confidently in my skills as a stylist.
-Ali, Master Stylist 10 years BTC
Out of the Chair
Alexandra’s wisdom on how to create balance in and out of the salon has made massive impact on my life. She helps guide you on setting goals, holds you accountable, and shows you how to show up authentically on social media while not draining your own energy.
-Kristen, Hairstylist and MUA